A short introduction to Depend Cosmetic AB
The company started in Sweden in 1952 and worked at that time only with the hairdresser market until 1989. Then a new organization was born to build a product range and sales organization for the consumer market, where the main customers were in perfumery, Cosmetic shops and Department stores.
In Sweden, Norway, Denmark we have our own companies operating in each country. This is our home market, where we serve 1500 customers.
With a fantastic result on our home market, our next step was to develop Depend¡¦s export business. Although there is tough competition on the Scandinavian market, we have reached the number one position in our focus categories: nails, nail care products and niche products for the eye area. The result is good. Depend products are sold today in over 25 countries outside Sweden.
